Cannes Future Lions Award
This Cannes Future Lion award winning SMS billboard allows the audience to play an active role in stopping child abuse. Viewers are faced with a powerful image of a abused child. In order to make the abuse disappear, viewers are instructed to text donations to the SMS short code on the billboard. As each text donation is received, the image transforms in to a smiling child. After all, "The more you ignore the problem, the bigger it becomes."
View AKQA's Future Lion Ceremony
