As Creative Director of art, and lead designer, I partnered with Creative Director of Copy Craig Erickson to lead HPE Helion, Hewlett Packard's hybrid cloud solution, at the agency Doremus. We targeted IT decision-makers, professionals, and developers. Additionally, I managed a print and digital production studio, comprising project managers, designers, QA analysts, and developers.
Role: Creative Lead, Art Direction/Design
b Beast Productions, SF
HPE
HELION
We engaged this tech-savvy audience through print, social media, videos, and events. HPE Helion is comprised of coding languages and projects. To create community and pride around these, we created logotypes for their communities to rally around at events such as OpenStack® Vancouver and Tokyo conferences. As a social strategy for HPE Helion, we created “Built by you” as a weekly multimedia series (encompassing video, editorial, and more), tackling cloud projects and industry trends.
HPE was sponsoring a car in the Cape2cape race. My partner and I decided to make a marketing opportunity out of the event. Renowned adventurer Rainer Zietlow and his Challenge4 team attempted to cover the 19,000 kilometers from Nordkapp, Norway to Cape Agulhas, South Africa in nine days. We united the race team and the global audience by using data from the car run through HPE we developed a multi-platform app that will give a near real-time ‘LiveView’ of the race.
Live branding events in the form of an artist signing 'Open' in Kanji on branded posters in Tokyo gave a memorable experience that made us stand out.
We created a digital touch interactive OOH at events that was highly shared for it’s innovation.