In collaboration with AKQA, while at agency Eleven Inc., we pitched and won “One Obsession” for Oakley where we invited and inspired people to join as athlete ambassadors living out their passions at oakley.com/oneobsession and join the conversation using #LiveYours. Every great creator, athlete, and innovator is driven by a desire to turn their dreams and ideas into reality. We all have a special place where this obsession lives in the real world, from a remote mountain peak to a suburban garage. We joined over 450 Oakley athletes in a global movement and celebrate where they #liveyours.
Role: Creative Art Direction/Design
Production Agency: Beast Productions, SF
Campaign Photography: The Wade Brothers
ONE
OBSESSION
#LIVEYOURS
This is where they belong, on the mountains, on the roads, on the fields, and on pitches. Living out their One Obsessions. It’s OK to stay out late, get up early, work remotely, and challenge gravity. What’s your One Obsession? #LiveYours
Production Company: Wanda
Director and DP: Michael Lawrence
Editor: Nicolas Larrouquere
Music: composed by Gregory Caron & Hannes de Maeyer
Singer: Krystle Warren
Sound Studio: Chut on vous ecoute
Production Company: Mineral Creative
