How do you incentivize unpaid retail associates to learn Google products? Introducing the new home for Retail partners and associates: the app that gets smarter the more you use it. A unified destination to distribute, track, and evaluate that training suite. Inspired by the modular, tactile, user-centric design of Google’s card system, our design allows the retail hub and training platform to be updated quickly and easily. We created a platform called ‘Train Up.”
HOW
IT
WORKS
Production Agency: Dogtown Media
The Challenge
We were tasked to develop a mobile app for Google that trains retail employees how to best sell Google products, named Google Train Up. The challenge was on finding a way to incentivize the employees to participate in the mobile app training, given they were not getting paid for this training.
The Process
We collaborated with the Google Quality Assurance (QA) department, their design department, Google’s project manager for this app, and their back-end team, by acting as a programming augmentation. In the end, the cross-team collaboration was successful as we were able to adapt to the various teams’ processes, project management style, quality assurance requirements, and design needs. To add to this, we also provided valuable user-experience direction, which the Google design team appreciated during the challenging times of developing this mobile app.
The Solution
To motivate retail workers to use the app and allow themselves to be trained on how to best sell Google’s products, we implemented gamification that allows users to gain prizes (such as discounts on software and hardware Google products) at the end of every training game. To drive further user participation, we used push messaging, reminding retail employee users to take advantage of the Google software and hardware discounts offered when participating in the training app. We developed the app so it would be used internationally, being made available in 10 languages.
The Result
Tens of thousands of users downloaded the app. It became popular among retailers and their employees. Google commended us not only for the development of the app, but also for the tremendous effort of meeting their tight deadlines and collaborating with various teams from their company.
