Nike. If you have a body, you are an athlete. The mission of Nike Inc. was to drive product innovation to athletes in pursuit of aiding performance, injury risk reduction, enhancing perception and feel, and delivery of innovative products to athletes. At the agency R/GA NY, I worked on Nike Basketball, Nike+, ProCombat, and co-ran Nike Soccer to bring out the Nike digital vision.
NIKE+
RUNNING
PLUS
My team was given the brief to help fix assumption by consumers that Nike+ was only for hardcore runners. Nike+ is a software program that works by tracking the performance of runners through a wireless connection. The website offers a variety of training programs through the Nike+Coach features. The social aspects of the website could be used to issue challenges to other Nike+ members, play running-related games, and share your running details on Facebook and Twitter.
Role: Creative Lead, Art Direction/Design
Production Agency: R/GA
LEBRON
Zoom 7
SHOE LAUNCH
Lebron James plays with heart. Do you? If you’re serious about the game, pledge your heart to it. It’s an oath you take and a promise you keep. For the launching of the Lebron Nike Basketball Zoom 7 shoe, we asked will you pledge yourself to the game?
”I pledge my heart to the game. To play every moment of passion. To be loyal to those who are loyal to me. To be clutch with no backup plan. To have the pure drive to win. Show resilience and the struggle. Humility in the spotlight. The magnetism to never be forgotten. Will you pledge your heart to the game?”
NIKE
PRO
COMBAT
Nike Pro Combat. Witness the Transformation. Users physically transform Adrian into the hexagon beast, a nod to the product, by engaging with video ultimately leading to the full transformation of Adrian by engaging with all the video content housed in his Pro Combat. Upon completion, the user is treated to a dynamic video payoff in the style of the TV spot, and invited to partake in social elements like sharing a “transformed” picture of themselves on Facebook and submitting their own transformation story.
